JJ Roofing
UI / UX
Website Design
Website Development
16/05/23
JJ Roofing, based in Worcestershire, UK, offers a comprehensive range of roofing solutions and services to homeowners in the Evesham area.
The challenge
JJ Roofing needed to modernize their existing website to better reflect their branding and improve functionality, aiming to significantly increase their website conversion rate. The goal was to redesign the site to better connect with their target market and convert visitors into customers.
Solution
Mobile First Design
Enhanced User Experience: Since the majority of their customers accessed the site via mobile devices, we adopted a mobile-first approach to ensure an optimal user experience across all devices.
Updated Content Strategy
Project Pages and Detailed Service Content: We revamped the content strategy to include dedicated project pages and more detailed service descriptions, building trust and credibility with their target audience.
Optimised Form Design
Improved Conversion: We redesigned the site’s forms to be more user-friendly and conversion-oriented, simplifying the process for potential customers to get in touch.
Results
+230% Conversion Rate
The new design and functionality enhancements resulted in a threefold increase in the website’s conversion rate.
Improved Mobile Experience
The mobile-first approach significantly improved user engagement and satisfaction on mobile devices.
Increased Trust and Credibility
The updated content strategy effectively communicated JJ Roofing’s expertise and reliability, fostering greater trust with potential customers.
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