CS Windows, Doors & Conservatories
Brand Strategy
Brand Identity
UI/UX
Website Development
15/01/24
Charlie, the owner of CS Windows, Doors & Conservatories, offers home improvement services in Worcestershire and the surrounding regions. Catering to a diverse clientele of domestic customers, Charlie distinguishes his business by establishing personal connections with clients. In contrast to larger commercial enterprises, Charlie dedicates more time to connect on a personal level, ensuring exceptional customer service and assisting clients in realizing their dream homes.
The challenge
Establishing a distinctive presence in the competitive home improvement landscape can be challenging, especially for sole traders embarking on their business journey. Setting CS Windows apart from competitors and building an identity that instills trust in potential customers are crucial factors for success.
Typography
Colors
Standing out in a sea of competition
The positioning strategy effectively differentiates CS Windows from competitors by blending experience with youthful enthusiasm to infuse the brand with boldness, excitement, and modernity. The icon uses clear symbolism for immediate recognition of Charlie's offerings, designed for scalability across various mediums and devices.
Cohesive branding to create a distinctive online presence
The website distinguishes CS Windows from competitors by extending the brand identity into a cohesive digital presence that reinforces the strategic positioning. With a mobile-first design, we ensure responsiveness and optimal display across all devices. The user experience is enriched with engaging animations and interactive elements like swipers, which adapt seamlessly across various screen sizes.